20+ YEARS OF EXPERIENCE
PROFESSIONAL ATHLETE
Meet Ryan Caicco. He played Professional hockey in Europe, he trained himself and athletes in preparation of their hockey seasons from NHL, OHL levels to AAA youth. He learned a wealth of knowledge from athletic coaches, therapists, team performance coaches and in real time application for both sport and life over 10+ years at this stage in his life.
LIFE ATHLETE
Ryan’s hockey career ended in 2010. He continued to train like an athlete and still trained other athletes in pursuit of their goals. He build both in season and off season programs and used this programming for his training to stay in game shape. Over time more and more interest was building through clients and he finally decided to make his passion a career.
STRIVE LIFE ATHLETICS
Finally the move was made and Ryan Founded Strive Life in 2013. He started Strive based on his athletic background and coaching experience but made it approachable and inclusive for everyone. As Strive grew and evolved over the course of 7+ years he went on to train thousands of clients, coaching thousands of classes, personal training, group training, corporate training and more. The business grew and so did the Strive team and the focus on developing Coaches. The Strive Method was born and a Training Philosophy and Coaching System was created to replicate the quality and care for every client and session. The development of coaches along with his dedication to continued education from fitness leaders across North America brought to light the opportunity and need to begin turning all learning and experience into Fitness Education for Coaches.
STRIVE LIFE
FITNESS EDUCATION
After 7+ years of Coaching and building Strive as a recognized fitness brand, developing coaches and taking courses along the way, Ryan realized his true passion was to educate other coaches. Taking his 20+ years of coaching and training, he documented it all and launched Strive Life Fitness Education and Certifications in 2018. Since then Strive has Certified hundreds of coaches who are all making a positive impact with their clients and in their communities.
What Strive Certified Coaches Are Saying.
“Ryan was great to understand coaching vs. teaching in a group setting and how to effectively apply progressions & regressions in various situations. Highly Valuable.”
— Jacquiline R.
“Very pleased there was such an emphasis on warmup education. A very well developed certification and reminder of how important the fundamentals are. Highly Recommend.”
— Ashley M.
“Strive directly impacted my cueing techniques. I’ll immediately implement the cueing framework and warmup structures. A great Certification for any Fitness Trainer.”
— Edgar B.
“Great info on cueing. It improved my warmup structure and how important it is as a part of the coaching process. Far Exceeded my Expectations”
— Jeremy T.
Great for Aspiring & Active Coaches.
Coach Carly was a fitness enthusiast and aspiring coach, who is now a Certified Fitness Pro with Strive.
Coach Neil was a college graduate in fitness and health promotion and gained more knowledge and experience as a Certified Fitness Pro with Strive.