20+ YEARS OF EXPERIENCE in Athletics, Fitness and Coaching
Meet Ryan Caicco: From Varsity and Professional Athlete to Industry Leading, Award Winning Fitness Coach and Educator
PROFESSIONAL ATHLETE
Ryan Caicco's Journey (2000-2010)
Background: Ryan Caicco played professional hockey in Europe, where he trained himself and other athletes, including those at NHL, OHL, and AAA youth levels.
Expertise: Gained extensive knowledge from athletic coaches, therapists, and team performance coaches, applying these learnings in both sports and everyday life.
LIFE ATHLETE
Transition from Hockey to Fitness (2010-2013)
Continued Passion: After his hockey career ended in 2010, Ryan continued to train like an athlete and coached others to achieve their athletic goals.
Program Development: Created in-season and off-season programs for athletes, using his own training to stay in peak condition.
Career Shift: Growing client interest led Ryan to transform his passion into a full-time career in fitness training.
STRIVE LIFE ATHLETICS
Founding Strive Life (2013 - present)
Foundation: Established Strive Life in 2013, combining his athletic background and coaching experience to create an inclusive and approachable fitness brand.
Growth: Trained thousands of clients, led numerous classes, and expanded to personal, group, and corporate training.
Development: Focused on growing his team and developing coaches, leading to the creation of The Strive Method, a comprehensive training philosophy and coaching system that proved to be a recipe for success.
Birth: Seeing the growth and development internally with coaches ensured a path forward. Thus the opportunity to expand into Fitness Education and a Certification program was born. A recognized and insurable course for all fitness levels to take the next step in their journey to become coaches.
STRIVE LIFE
FITNESS EDUCATION
Education and Certification (2018-present)
Passion for Education: In 2018, after 5+ years of building Strive and developing coaches, Ryan launched Strive Life Fitness Education.
Impact: Certified hundreds of coaches, empowering them to make positive impacts in their communities. As Certified Fitness Coaches and Professionals.
Mission: Dedicated to providing high-quality fitness education and certification, ensuring coaches are well-prepared and confident in their roles.
Meet Your Coach
Ryan Caicco
Athletic Background: Former varsity and professional hockey player turned fitness entrepreneur and leader with over 20+ years of experience in the fitness industry.
Founder: Owner and Founder of Strive Life Athletics, established in 2013 in Toronto, Ontario.
Performance Coaching: Extensive experience working with a variety of clients, from professional athletes to fitness enthusiasts, sharing his Life Athlete philosophy to train for longevity and live a healthy, active, and balanced life.
Corporate Wellness: Highly experienced in Corporate Wellness, having led Google Canada's Toronto HQ gFit program for 3 years and worked with clients such as Red Bull, Facebook, H&M, Nike, and Bell Media.
Brand Partnerships: Partnered with world-class fitness brands as a Nike Trainer for 2 years and Lululemon Ambassador for 2 years.
Fitness Education: Since 2018, has served and educated hundreds of coaches across North America through his dual Certification Program for Personal Trainers and Group Fitness Instructors.
Ryan invites you to schedule a Discovery Call to learn more about the certification process and how you can benefit from the course.
Schedule Your FREE 15-Minute Discovery Call Today!
Take Action: Learn more about our certification programs, process, and how we can help you achieve your fitness coaching goals.
What Strive Certified Coaches Are Saying.
“Ryan was great to understand coaching vs. teaching in a group setting and how to effectively apply progressions & regressions in various situations. Highly Valuable.”
— Jacquiline R.
“Very pleased there was such an emphasis on warmup education. A very well developed certification and reminder of how important the fundamentals are. Highly Recommend.”
— Ashley M.
“Strive directly impacted my cueing techniques. I’ll immediately implement the cueing framework and warmup structures. A great Certification for any Fitness Trainer.”
— Edgar B.
“Great info on cueing. It improved my warmup structure and how important it is as a part of the coaching process. Far Exceeded my Expectations”
— Jeremy T.
Great for Aspiring & Active Coaches.
Coach Carly was a fitness enthusiast and aspiring coach, who is now a Certified Fitness Pro with Strive.
Coach Neil was a college graduate in fitness and health promotion and gained more knowledge and experience as a Certified Fitness Pro with Strive.